What is NLU Natural Language Understanding?
NLG is used to generate a semantic understanding of the original document and create a summary through text abstraction or text extraction. In text extraction, pieces of text are extracted from the original document and put together into a shorter version while maintaining the same information content. Text abstraction, the original document is phrased in a linguistic way, text interpreted and described using new concepts, but the same information maintained. NLP consists of natural language generation (NLG) concepts and natural language understanding (NLU) to achieve human-like language processing. Until recently, the idea of a computer that can understand ordinary languages and hold a conversation with a human had seemed like science fiction.
NLU can be used to personalize at scale, offering a more human-like experience to customers. For instance, instead of sending out a mass email, NLU can be used to tailor each email to each customer. Or, if you’re using a chatbot, NLU can be used to understand the customer’s intent and provide a more accurate response, instead of a generic one. While each technology has its own unique set of applications and use cases, the lines between them are becoming increasingly blurred as they continue to evolve and converge. With the advancements in machine learning, deep learning, and neural networks, we can expect to see even more powerful and accurate NLP, NLU, and NLG applications in the future. It is easy to see why natural language understanding is an extremely important issue for companies that want to use intelligent robots to communicate with their customers.
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With advances in AI technology we have recently seen the arrival of large language models (LLMs) like GPT. LLM models can recognize, summarize, translate, predict and generate languages using very large text based dataset, with little or no training supervision. When used with contact centers, these models can process large amounts of data in real-time thereby enabling better understanding of customers needs. Natural language understanding is a branch of AI that understands sentences using text or speech.
It’s taking the slangy, figurative way we talk every day and understanding what we truly mean. Semantically, it looks for the true meaning behind the words by comparing them to similar examples. At the same time, it breaks down text into parts of speech, sentence structure, and morphemes (the smallest understandable part of a word). Natural language processing starts with a library, a pre-programmed set of algorithms that plug into a system using an API, or application programming interface.
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NLU builds upon these foundations and performs deep analysis to understand the meaning and intent behind the language. Build fully-integrated bots, trained within the context of your business, with the intelligence to understand human language and help customers without human oversight. For example, allow customers to dial into a knowledgebase and get the answers they need.
- NLU provides support by understanding customer requests and quickly routing them to the appropriate team member.
- Parsing and grammatical analysis help NLP grasp text structure and relationships.
- Symbolic AI uses human-readable symbols that represent real-world entities or concepts.
- Natural language understanding is critical because it allows machines to interact with humans in a way that feels natural.
NLU uses natural language processing (NLP) to analyze and interpret human language. NLP is a set of algorithms and techniques used to make sense of natural language. This includes basic tasks like identifying the parts of speech in a sentence, as well as more complex tasks like understanding the meaning of a sentence or the context of a conversation. NLP, with its focus on language structure and statistical patterns, enables machines to analyze, manipulate, and generate human language. It provides the foundation for tasks such as text tokenization, part-of-speech tagging, syntactic parsing, and machine translation.
The two most common approaches are machine learning and symbolic or knowledge-based AI, but organizations are increasingly using a hybrid approach to take advantage of the best capabilities that each has to offer. The “suggested text” feature used in some email programs is an example of NLG, but the most well-known example today is ChatGPT, the generative AI model based on OpenAI’s GPT models, a type of large language model (LLM). Such applications can produce intelligent-sounding, grammatically correct content and write code in response to a user prompt. According to various industry estimates only about 20% of data collected is structured data.
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The integration of NLP algorithms into data science workflows has opened up new opportunities for data-driven decision making. NLP-driven intelligent chatbots can, therefore, improve the customer experience significantly. Customers all around the world want to engage with brands in a bi-directional communication where they not only receive information but can also convey their wishes and requirements. Given its contextual reliance, an intelligent chatbot can imitate that level of understanding and analysis well. Within semi-restricted contexts, it can assess the user’s objective and accomplish the required tasks in the form of a self-service interaction. Such a chatbot builds a persona of customer support with immediate responses, zero downtime, round the clock and consistent execution, and multilingual responses.
NLU is the component that allows the contextual assistant to understand the intent of each utterance by a user. Without it, the assistant won’t be able to understand what a user means throughout a conversation. And if the assistant doesn’t understand what the user means, it won’t respond appropriately or at all in some cases. Natural language processing is generally more suitable for tasks involving data extraction, text summarization, and machine translation, among others. Meanwhile, NLU excels in areas like sentiment analysis, sarcasm detection, and intent classification, allowing for a deeper understanding of user input and emotions.
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