What Is an eCommerce Chatbot and What Are Its Benefits?
Users might go to one shop, check out an item, put it in their shopping cart, then decide to check if they can find the same product cheaper somewhere else or compare different products. According to Baymard, the shopping cart abandonment rate in 2022 is almost 70%. An eCommerce chatbot can have lots of functionalities, from customer support to generating brand awareness. Another slightly different but highly inspirational ecommerce chatbot example is the Insomnobot3000 developed by mattress retailer Casper.
Chatbots free up your customer service team to handle more complicated situations like order tracking and return processing. More repeat business, contented customers, and effective word-of-mouth advertising. We wanted to leverage chatbots and conversational UI to develop a solution that would help Sheraton and the Travel Industry in general. Sherabot can showcase hotel features, services, amenities, and local attractions.
Build brand awareness
The Tidio study also found that the total cost savings from deploying chatbots reached around $11 billion in 2022, and can save businesses up to 30% on customer support costs alone. But seeing them in action is the best way to learn about their benefits. Your and your customers’ needs will both help inform the right ecommerce chatbot for you. You likely have a good handle on what your business needs from a chatbot.
Even if you could provide human support around the clock, it’s still impossible to be everywhere at the same time. Even a well-staffed customer support team can struggle to always answer questions or provide information in real-time, especially in the event of unforeseen traffic spikes. 90% of customers use customer service as a deciding factor for whether or not to do business with a company. E-commerce chatbots can improve the impression of your business by acting as the first touchpoint in a customer’s journey. E-Commerce chatbots facilitate conversational commerce as they unleash the potential of conversation to sell products and services via chat interface.
Things to keep in mind while building an E-commerce chatbot
This means that most chatbots currently have restrictions within their field of use. Meeting these expectations can pose challenges for both small and large online retailers. Leveraging AI chatbots within the realm of eCommerce presents a solution to enhance customer service, expedite operations, and maintain cost-efficiency. Master of Code offers valuable insights for seamlessly integrating a eCommerce bot into your ecosystem. There are currently over 1.6 billion live listings on eBay, making it one of the biggest global marketplaces.
Integrating an AI chatbot into your e-commerce business can seem like a challenge at first, especially if you want to use the bot on several channels. However, there are ready-to-go solutions out there that don’t require neither a lot of time nor IT skills to get you started. Let’s say a customer wants to get a new cover for their smartphone, but the bot knows that your shop is currently offering a special discount for headphones. The bot tells the customer about the deal, and the customer realizes that she actually also needs new headphones and gets them as well.
Make Product Recommendations Based on Data: The Trusted Shopping Advisor
It does not include an internal payment system, API, voice-assistant use, nor integration with any platforms other than Facebook. On the one hand, you can turn to a platform for creating your own chatbot. Too often, support teams are burdened with the same type of questions. To resolve that, you can program your bot to list the most popular questions with answers for each. Offering social proof right when the customer is making a purchase can influence their decision.
A landing page is a great way to build awareness of your bot and encourage customers to start engaging with it. Adding a Send Message call to action (CTA) to your Facebook Page is a quick and easy way to enable any visitors to your Page to message your chatbot in just one click. Once you have a bot, you’ll need to gain visibility for it and get people using it if it’s going to benefit your business. It’s far simpler than you might think — especially if you use a service like Chatfuel to create your bot. Bot Burger was a simple bot experiment that helped deliver burgers to people in Paris on Friday and Saturday nights between 9 pm and 5 am.
The main goal of an AI chatbot in the e-commerce industry is to convert casual website visitors into potential customers and enhance the purchase decision process. Why should an e-commerce industry have any support tickets when chatbots can perform challenging tasks instantly? AI chatbots can handle multiple tasks more effectively than human agents, and you do not have to pay them a salary. CRM-integrated chatbots automate the data entry processes and simplify several tasks. Online business owners easily integrate a quality bot such as Ochatbot by using Zapier integration.
- More advanced ones can advise customers to buy certain items based on their cart content or purchase history.
- If you have a store that hosts shopping appointments or other services that require reservations, a chatbot can be super useful for taking reservations.
- In particular, questions around order status, refunds, shipping, and delivery times.
- In both of these ways, Lego identified a need for powerful digital assistance that could provide recommendations to users based on their requirements, tastes, and preferences.
This data can help in understanding the engagement of the visitors, and if the conversational flow is intact or not. Businesses look for further categories that help them build a proper conversational flow for better bot performance and user engagement. AI bots can engage with users with the help of automated email sequences and instant responses. There is a lot of cheap email marketing software that can help you automate your email marketing campaigns. Moreover, eCommerce businesses can take advantage of chatbots for persuading customers to fill up forms and collect the data. There are a number of ecommerce businesses that build chatbots from scratch.
REVE Chatbot for eCommerce Customer Communication & Support
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- However, StyleBot’s party trick was giving users the ability to create their own personalized shoe designs.
- In a vast product catalog, finding the right item can be like searching for a needle in a haystack.
- Chatbots with Artificial Intelligence technology automate website conversations more effectively than rule-based chatbots.